One car for a household all the way from 1983 till today, and Harpal Singh says that’s the way it will be as long as he’s alive and can drive. This elderly New Delhi couple have shown two generations of Indians what responsible consumption is all about.
Harpal Singh and his wife Gulshanbeer Kaur are the owners of the first ever Maruti 800 car manufctured in 1983. The couple bought the car for Rs 47,500 and its ignition key was given to them by Indira Gandhi, who was prime minister at the time. As a generation that grew up in the 1980s knows, the Maruti 800 was a symbol of pride and progress for the country (Photo of the Maruti 800 and the Singhs is from the Hindustan Times).
“Harpal had sold his Fiat car when he bought the Maruti 800 and drove it for the rest of his life,” is significant paragraph in the news feature on the couple. “When the Maruti Zen was launched, the family advised him to upgrade to Zen but he was adamant that he would not leave this car till he is alive.” In a current automobile consumption culture – practiced by the majority of young professionals – which rewards what the marketers cunningly call ‘upgrading’, the common-sense and responsible view of the Singhs deserves to be emulated. It has after all stood them in good stead for 32 years!
A view of the myriad components that comprise a car. The manufacture of each of these, from sheet metal to a few grams of plastic, has en environmental and climate impact. Image courtesy: Volkswagen
Today’s car manufacturers, their financiers and the industry that supports personal mobility will talk about reduced emissions and fuel saving measures that every new model boasts, and they seek to justify frequent ‘upgrades’ with this argument. The truth, as the Singhs divined long ago, is quite different.
In today’s world sustainable mobility demands a much broader approach. Environmental impacts are not produced only while driving. Long before the vehicle ever travels its first kilometre, raw materials must first be extracted, and components must be manufactured – all these have impacts on climate change because they require energy to produce, energy to move, and energy to assemble.
In every phase of automobile manufacture (which we ought to be far more conscious of now than was the case in 1983) energy and resources are consumed and emissions are released into the atmosphere, the soil and water. The inspirational example of the Singhs has enabled us to look at the complete story when assessing a the environmental impact of a personal vehicle. This is important because today’s throw-away-or-upgrade consumer culture (which extends from mobile phones to cars and much else besides) doesn’t reflect about the emissions that are produced at every stage, be it manufacturing, the service life or recycling. The true green economy, as the Singhs will be able to explain, is about living within one’s means and using less.