Denims go green: Now, jeans washed with rocks, not water-03 November 2011,The Times of India

SAN FRANCISCO: From the cotton field in rural India to the local rag bin, a typical pair of blue jeans consumes 919 gallons of water during its life cycle, Levi Strauss & Company says, or enough to fill about 15 spa-size bathtubs. That includes the water that goes into irrigating the cotton crop, stitching the jeans together and washing them scores of times at home.

Denims go green: Now, jeans washed with rocks, not water