Awareness of Renewable Energy and Energy Efficiency Low in India, According to Survey by Mercom Capital Group-22 September 2011,Moneylife

According to a first-of-its-kind survey conducted by Mercom Capital Group titled ‘India Renewable Energy Awareness Survey,’ only 56% of Indian consumers have heard of ‘renewable energy’ or ‘clean energy’, and only 27% of consumers have heard of ‘energy efficiency’. Although awareness was low, 71% of Indian consumers surveyed are willing to pay higher rates for electricity from renewable energy sources.

Awareness of Renewable Energy and Energy Efficiency Low in India, According to Survey by Mercom Capital Group